KOKUBU GROUP has invested in Tippsy, a US-based startup specializing in the e-commerce sales of Japanese sake. Through its activities in the United States, the company aims to promote and expand Japanese sake culture while working to establish a new collaborative sphere.
Founded in 2018 and headquartered in California with CEO Genki Ito, Tippsy has grown beyond just selling Japanese sake; it shares the stories and cultural background behind the drink with consumers, becoming one of the largest Japanese sake e-commerce platforms in the US. As a leading player in the American sake e-commerce market, it enjoys strong trust from both sake breweries and consumers.
In recent years, Japanese sake has gained substantial international acclaim, drawing increasing attention overseas, particularly in the United States where demand continues to grow. By combining KOKUBU GROUP’s extensive liquor distribution network with Tippsy’s e-commerce platform and marketing capabilities utilizing touch point with consumers, they plan to create a new collaborative sphere. Additionally, they intend to support breweries not only in exporting but also in sales and marketing efforts to further promote Japanese sake culture.