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08 / 28 / 2026
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“Hiyayakko” Is Evolving; As Summers Get Longer and Miso Soup Needs Decline, New Products Such as Edamame Flavor and Mala Flavor Keep Coming

Hiyayakko is shifting from a summer side dish to a year-round snack, as tofu makers like Takano Foods, Sagamiya Shokuryo, and Sato no Yuki Foods launch flavorful, sauce-based products to capture home-drinking demand.

Promoting Italian Rice; “We Want It to Reach Japanese Tables in the Future” — Italy’s Largest-Ever Booth at FOODEX

At FOODEX JAPAN 2026, Italy fielded a record 250 companies, the largest overseas pavilion, boosted by December's UNESCO heritage listing and a new Italian rice corner targeting Japan's discerning market.

Ice Cream Market Shifts from “If It’s Hot, It Sells” to Year-Round Consumption, Moving Away from Seasonal Dependence

Japan's fiscal 2025 ice cream market is set for a record sixth straight year near 650–660 billion yen, as makers shift from heat-driven seasonal sales to year-round cream-based products amid changing consumer behavior. note

Häagen-Dazs Japan Sales Hit Record High of 55.6 Billion Yen; Moving to the Next Growth Stage Leveraging Its “Japan-Only” Strengths

Nestlé Japan launched Starbucks Coffee Craft on March 1, a 260 ml 100% Arabica concentrate in Unsweetened and Caramel that dilutes 6x for about eight at-home iced café drinks.

Starbucks Concentrated Beverage Makes Its Japan Debut; Differentiates Itself with “A Café Customization Experience at Home,” Betting on the Rise in Young People Drinking...

Nestlé Japan launched Starbucks Coffee Craft on March 1, a 260 ml 100% Arabica concentrate in Unsweetened and Caramel that dilutes 6x for about eight at-home iced café drinks.

Kagome Launches Orange-Flavored Juice Made from Carrots; New Brand “Beyond” Breaks Conventional Thinking

Kagome will launch on March 10 a 195 ml orange-flavored 100% juice with no orange juice, blending New Zealand yellow carrots with apple, pineapple, lemon, and mango amid soaring OJ prices.

Suntory Accelerates Beverage Innovation, Driven by Changing Consumer Preferences Worldwide; Focus on Health-Oriented Energy Drinks and Sugar Taxes

Suntory Beverage & Food will accelerate new brands in health-oriented energy drinks and functional hydration, adding a Thailand aseptic line and reformulating for sugar taxes as Gen Z tastes shift.

Soy Milk Production Reaches Record High, Driven by Unadjusted Soy Milk and Protein Intake Trends

Japan’s 2025 soymilk production hit a record 444,552 kiloliters, led by unadjusted soymilk at 156,927 kL, as health-focused campaigns revived demand after the post-2020 slump.

Green Tea Exports Double; Overseas Demand for Matcha Soars, Quality Focus Strengthens

Japan’s 2025 agri-food exports hit a record 1.7005 trillion yen, with green tea nearly doubling to 72.1 billion yen as matcha demand surged in the U.S., Europe, and ASEAN.

S&B Foods Begins Construction of Factory in Thailand, Operations to Start in Second Half of FY2027

S&B Foods is building a new factory in Chonburi, Thailand, to produce halal-ready instant curry products from fiscal 2027, strengthening supply, logistics efficiency, and sustainable growth across Southeast Asia and Oceania.

Top Three Convenience Store Chains Shift from “How to Sell” to “How to Be”; Growth Strategies to Tackle Changing Conditions

SEAPA Japan sees growing potential for single-seed oyster farming, supported by rising demand for premium in-shell oysters, artificial seed production, automated microalgae cultivation, and advanced purification systems that improve safety, quality, and shipment control.

Hearing the Outlook for the Oyster Industry (Part 2) — SEAPA Japan President Takehiro Yoshimoto: “Single-Seed” Farming Takes Root, New Businesses Also Being Actively...

SEAPA Japan sees growing potential for single-seed oyster farming, supported by rising demand for premium in-shell oysters, artificial seed production, automated microalgae cultivation, and advanced purification systems that improve safety, quality, and shipment control.

Hearing About the Outlook for Oyster Farming (Part 1) — Expanding the “In-Shell” Market, Responding to Environmental Changes and Efficiency Gains; SEAPA Japan President...

As mass oyster deaths hit the Seto Inland Sea, single-seed farming is drawing attention for efficiently producing premium, traceable in-shell oysters—meeting growing demand from restaurants, retail, and overseas markets while supporting more resilient aquaculture.

U.S.M.H. President Takemi Ide: New Store Format in March, Tackling Logistics and Process Center Reforms

AEON is accelerating supermarket reform in Kanto through U.S.M.H. and Aeon Food Style, investing in fresh deli, process-center optimization, common procurement, and PB expansion to build a stronger profit model and sustainable growth cycle.

Two Italian Beer Brands Make Their Japan Debut: “Castello” and “Dolomiti,” Now Handled by Monte Bussan

Monte Bussan will launch Italian beers Castello and Dolomiti in Japan from February, bringing six styles brewed with Dolomiti Valley snowmelt water and Italian malt—ranging from crisp lagers to rich doppio malto—for everyday enjoyment and food pairing.

Breadcrumbs on an Upward Price Trend; Demand Continues to Decline as Rice Prices Soar

Amid rising rice prices and weaker demand for fried foods, Japan’s breadcrumb output fell 11% in August 2025, and industry leaders say higher labor, logistics, and energy costs will make price hikes—especially for household PB products—unavoidable from spring.

Sugar Consumption in FY2025 Held at 1.75 Million Tons, with Expectations for Recovery from Q2 Onward

Japan’s FY2025 sugar consumption forecast remains at 1.75 million tons, with steady industrial demand offset by weak household demand, higher prices, and the lingering impact of price revisions, keeping the market nearly flat.

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