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A young child experiences the gacha-gacha function by turning the dedicated handle

Beverage Industry First: Kirin Vending Machine Offers Gacha-Gacha Experience; Buy One...

Ethiopian coffee ceremony

Key Coffee Supports Coffee Production in Ethiopia, Safeguarding Diverse Genetic Resources...

Matcha

Japanese Tea Set for GI Registration: Japan Tea Central Association Applies...

“matcha LOVE” bottled-can products

Re-importing the Free Enjoyment of Matcha: Ito En Rebrands Its North...

From left: Yoshimoto Egawa, Deputy Manager of the Tea Industry Center at the Distribution and Sales Department of JA Hainan; and Tsugito Yokoyama, Vice President of the Katsumada Kaitaku Tea Agricultural Cooperative

Japanese Tea at a Turning Point: Even as Tea Prices Soar,...

A disaster-response vending machine operating on a portable power station

Coca-Cola Bottlers Japan Uses Portable Power Stations to Run Disaster-Response Vending...

The logo in the center; Governor Yasutomo Suzuki (left) and Kashiwa Sato

Shizuoka Tea Launches Global Brand; Produced by Kashiwa Sato, “JAPAN TEA...

Lindt × Tenkū no Matcha Collaborate for the Seventh Consecutive Year; “Kiwami Chocolat Drink” Launched

Lindt × Tenkū no Matcha Collaborate for the Seventh Consecutive Year;...

illy coffee and menu offerings including custom sandwiches

Italian Coffee Brand illy Adopted by Hilton Tokyo Bay; Key Coffee...

“Guilty Carbonated NOPE” lined up on store shelves.

“Guilty Carbonated NOPE” Off to a Strong Start; Surpasses 20 Million...

From left, “Unsweetened” and “Caramel” of “Starbucks Coffee Craft”

Starbucks Concentrated Beverage Makes Its Japan Debut; Differentiates Itself with “A...

Soy Milk Production Reaches Record High, Driven by Unadjusted Soy Milk and Protein Intake Trends

Soy Milk Production Reaches Record High, Driven by Unadjusted Soy Milk...

President Daisuke Honjo

Ito En Considering Price Revision for “Oi Ocha” Early Next Year...

Yamashiro Bussan Nonbee Chashi ga Kangaeta “Ryokucha High no Tame no Ocha” – Tea That Stands Up to Alcohol

Yamashiro Bussan Nonbee Chashi ga Kangaeta “Ryokucha High no Tame no...

Marusan Ai “Hitotsu Ue no Tounyu Soy Milk Beverage Setoka 200 ml” – Made with Ehime-grown Setoka Juice

Marusan Ai “Hitotsu Ue no Tounyu Soy Milk Beverage Setoka 200...

Eliminating queues with cashless payments

Making “Oshikatsu” More Fun: Sanden RS Collaborates with Maebashi Witches on...

President Atsushi Katsuki (center) and other executives at the press conference on the 27th.

Asahi GHD Moving Toward System Normalization; Orders and Shipments to Recover...

A demonstration of the tea ceremony (Otemae).

Counterfeit Matcha Rampant Overseas; New Hub in Harajuku, Tokyo to Spread...

“Tsujiri” Uji Main Store

“Tsujiri” Uji Main Store Thrives Amid Matcha Boom — 2024 Sales...

“YOINED” (front) and “AMA-IRO” (center)

UCC Launches Limited-Edition “YOINED,” a Greatly Evolved Version of Its “Non-Drinkable...

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