fufumu of the Kikkoman Group has started full-scale sales of its new baby food “paqupa”, which is made by freeze-drying ingredients that children’s “first bite” is concerned about.
“paqupa” was originated in the Kikkoman Group’s in-house new business creation system “K2” and was the first product to be commercialized. It has been sold at fufumu, which was established as a subsidiary of AlphaDrive, supporting the creation of new businesses. With the significant growth of the business, the Kikkoman Group took over the company and continues to operate it, aiming to expand the business.
“paqupa” is a baby food made by making a smooth paste that is easy for children to eat, such as eggs, peanuts, and nuts, and freeze-dried into cubes.
It was developed under the supervision of a pediatric allergist to reduce parents’ anxiety about food and the time and effort of making baby food.
Children can eat the cubes by simply dissolving them with a small amount of water or hot water, so parents can easily serve them to the table. 1 bag contains six individually wrapped cubes so that children can gradually increase the amount according to their pace, while getting used to the ingredients to eat for the first time.
As a set of multiple ingredients, the lineup includes “Egg Set from 6 Months Old (Hard-boiled Egg Yolk/Hard-Boiled Egg White)” (1 bag each /2-bag set), “Shellfish Set (Shrimp/Crab)” (2 bags each/4-bag set), and “Set of Peanuts and 3 types of Nuts from 1 Year Old (Peanuts/Almonds/Cashews/Walnuts)” (1 bag each /4-bag set).
As a set of individual ingredients, the lineup includes “Hard-boiled Egg Yolk from 6 Months Old”, “Hard-boiled Egg White from 8 Months Old”, “Peanuts from 1 Year Old”, “Almonds from 1 Year Old”, “Cashews from 1 Year Old”, and “Walnuts from 1 Year Old” (4- bag set each).
The “Egg Set from 6 Months Old” is 1,080 yen (including tax and excluding shipping costs), and the other two items are 2,160 yen (same as above).
