Released in March 2025, its shipment volume has exceeded expectations. Because it can be easily made with cut cabbage in a frying pan, many purchasers are from the younger generation. The growing number and popularity of monja specialty restaurants in Kansai and the Chugoku–Shikoku regions has also provided a tailwind.
*Monja (Monja Yaki) : Monjayaki is a gooey, pancake-like Japanese dish from Tokyo, where a thin batter with cabbage, seafood, meat, or cheese is cooked on a griddle and scooped up bite by bite.
