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Showa Sangyo “No More Deep-Frying!! Tempura Mix for Pan-Fried Tempura” — Creating a Market Through User-Inspired Innovation

This is a tempura mix that lets you enjoy crispy tempura simply by pan-frying instead of deep-frying. It reduces the hassle of dealing with used oil and has created new demand. More than two years have passed since its launch, and its sales volume is still racing ahead at 1.9 times the previous year.