Maruri Foods’ “Matsukawaura Kakeru Aosa” — Breaking Away from the Image of Japanese Cuisine

Targeting women in their 20s to 40s, the product aims to redefine the image of aosa as something used in miso soup and Japanese cuisine. Marinated in sesame oil, it is a versatile seasoning that makes the most of the crisp texture and vivid green color of dried aosa, and it also pairs well with bread and pasta.

*Aosa (green laver) is a type of green seaweed characterized by a pronounced briny aroma. It is a commonly used ingredient, particularly in miso soup, tempura, and savory dishes such as takoyaki and okonomiyaki.