The luxury sake brand “SAKE HUNDRED” will hold its first pop-up, “Byakko ‘Omikuji’ STAND,” from November 20 to 23 at Daikanyama Address in Tokyo. Depending on the fortune result after drawing an omikuji, visitors can taste “Byakko”—for which applications for lottery sales have been flooding in—as well as the ice-temperature-aged sake “Raihi,” priced at 150,000 yen (excluding tax), among others.
This event commemorates the release of the limited New Year design junmai daiginjo “Byakko New Year Edition 2026.” Admission is free, while a tasting-and-food set that lets guests try their luck with an omikuji is offered for a fee (2,200 yen including tax).
First, participants pull an omikuji stick placed inside the New Year design “Byakko” bottle. They then open the drawer corresponding to the number written on the stick, and inside is an omikuji slip labeled “Kichi,” “Daikichi,” “Hyakkichi,” or “Raikichi.” Depending on the result, the sake that can be tasted changes (such as “Byakko,” “Byakko Bespoke,” “Shinsei,” and “Raihi”).
At the counter, specialist pairing staff will be on hand, and visitors can ask for recommendations for pairings of sake and food (three menu items, such as “salmon and mixed-bean marinade”).
At the venue, “Byakko New Year Edition 2026” will be offered in a special, limited-quantity advance sale. Rice grown in Yamagata Prefecture, “Yuki Megami,” is polished down to a 18% polishing ratio, delivering a refined taste that suggests the fresh, green aroma characteristic of new sake while offering a dewy, pure sweetness and a sophisticated profile built on delicate umami and acidity; the label and presentation box depict next year’s zodiac sign, the Horse (“uma”). Production is by Tatenokawa Shuzo; it is 720 ml and priced at 38,500 yen including tax.
Pop-up hours are from 12:00 p.m. to 8:00 p.m. (last admission 7:30 p.m.). Each session is available to three groups per time slot at 30-minute intervals (up to three people per group), with priority given to advance online reservations, while same-day participation is also accepted.
Starting with this pop-up, “SAKE HUNDRED” plans to hold events next March in Ginza and in May in Shibuya. Brand owner Ryuji Ikoma (Representative Director and CEO of Clear) said, “At present, domestic-focused e-commerce accounts for 85% of ‘SAKE HUNDRED’ sales. From the next event onward, we want to actively appeal to inbound visitors as well and raise awareness overseas,” outlining his outlook.
