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Kewpie to Establish Sales Company in India to Meet Diversifying Local Dietary Needs

Kewpie to Establish Sales Company in India to Meet Diversifying Local...

Products include “Shrimp Tempura Udon.”

TableMark Focuses on Frozen Udon with Toppings in North America: “We...

Nissin Foods to Build “Cup Noodles-Dedicated Factory” in Ibaraki; ¥70 Billion Investment and Annual Output of 500 Million Servings

Nissin Foods to Build “Cup Noodles-Dedicated Factory” in Ibaraki; ¥70 Billion...

It can also be used for pizza

“Honjuku” Series Reproduces the Flavor of Aged Cheese; Fuji Oil Strengthens...

New product: “Umami no Itteki: Five Carefully Selected Dashi Stocks”

Yamasa Soy Sauce Introduces High-Value-Added Products, Continuing to “Take on Challenges”...

As growth in the gummy market slows, Kanro is preparing its next move while maintaining its outlook that the market will expand to ¥150 billion by 2030. According to Intage SRI+, the gummy market was estimated at ¥129.7 billion in 2025, up 14% year on year, and at ¥68.3 billion in January through June of this year, up 2.8%. The pace of growth has weakened. At the first-half earnings briefing for the fiscal year ending December, held on July 31, President and CEO Tetsuya Murata expressed the view: “The gummy market is in its next phase of growth, shifting from rapid growth to steady growth. As shelf space expands and the number of products increases, the market environment has become one in which novelty alone is less likely to lead to repeat purchases.” During the first half, Kanro’s three core brands—“Pure Gummy,” “Candemina Gummy,” and “Marosh”—were constrained as production capacity neared its limit. Amid market trends toward a growing number of products, the company was unable to supply some products as desired, and performance stalled. Meanwhile, strong performance by “Kanro the Strong,” positioned as the company’s fourth gummy brand, and by new products offset the decline in the three core brands. Its first-half market share rose 0.4 percentage points year on year to 15.1%. Regarding future market trends, Murata stated: “Both purchase frequency and the number of items purchased are increasing in the gummy market, and users are clearly becoming established, creating an environment in which they will continue to eat gummies. We have described the market as entering steady growth because growth has moved from increases of 20% or the high teens to single-digit growth. Even after entering steady growth, however, we predict that the market size will certainly reach ¥150 billion in 2030.” With competition also expected to intensify, Murata says: “Rather than merely launching novel products, it is important to refine the value that products provide and create products that accurately capture consumer needs. We believe that our company will play a leading role in this.” For existing brands, the company will lead the market through customer-driven brand development and differentiation in the value provided. For “Pure Gummy,” Kanro will continue to roll out initiatives while taking market trends into account. These include “Pure Gummy Premium,” which contains jelly inside the gummy and is aimed at adult women; “Pure Ring,” for parents and children; “Pure Slice,” offered through limited channels; and “Pure Supplement,” geared toward healthcare. Murata emphasized: “We will add value propositions such as rewards, a switch or change of mood, relaxation, and healthcare to ‘Pure Gummy’ and other brands as well. As brand strength increases, we believe we can also move toward further value enhancement.” “Candemina Gummy,” “Marosh,” and “Kanro the Strong” will establish their respective brand positions through appeals based on distinctive textures and differentiated value propositions. The company also expressed its intention to develop new brands that can contribute to market expansion once a new gummy production line at its Asahi Plant in Nagano Prefecture begins operations in July 2027. Construction on the new gummy line began last October, and work on the exterior walls is now under way. Once complete, production capacity is scheduled to increase by approximately 50%. An automated warehouse will also be newly built, bringing capital investment in the new gummy line and automated warehouse to approximately ¥13 billion in total.

Gummy Market Shifts from Rapid Growth to Steady Growth: “With More...

Meiji Holdings Transfers Its Milk and Yogurt Businesses in China, Concentrating Resources on Growth Areas Including Cacao

Meiji Holdings Transfers Its Milk and Yogurt Businesses in China, Concentrating...

Competition Intensifies in the Sushi Industry: Price Pressure Mounts on Gari, While Ginger Processors Seek Business Opportunities through Their Processing Technologies

Competition Intensifies in the Sushi Industry: Price Pressure Mounts on Gari,...

Rokko Butter Holds Its First Pregnancy-Support Project at a Maternity Hospital, Proposing Easy Nutritional Intake During Morning Sickness

Rokko Butter Holds Its First Pregnancy-Support Project at a Maternity Hospital,...

From left: Hisao Fukuda, Japan Representative; Allison Thomas, Executive Vice President; Becky Nyman, Chair; Mike Marley, Vice Chair; and Luke Waring.

U.S. Dairy Export Council Eager to Expand Supply to Japan to...

Add it to porridge for enhanced nutrition

Industry-First Optimized Nutritional Food for Elderly Care Facilities: Cook Deli Aims...

U.S. Ambassador to Japan George Glass

U.S. Soybean Export Council Seeks to Strengthen Stable Supply to Japan;...

Yasumasa Tajima, who was appointed Executive Managing Director

Soy Sauce Industry Eager to Develop Overseas Markets; Tajima Appointed New...

Current tomato ketchup package (left) and the redesigned package

Kagome Changes Ketchup Design as Middle East Tensions Worsen Ink Supply...

President Shigeo Nakamura

Ajinomoto Expects a Negative Impact of 30 Billion Yen from Escalating...

Recreating shrimp flavor with plant-based ingredients

Fuji Oil Introduces New Shrimp Type in Plant-Based Dashi “MIRA-Dashi” Series

Opening ceremony

Showa Sangyo Vietnam Holds Opening Ceremony in Ho Chi Minh City;...

Domestic Honey May See a Major Production Decline Due to Bee Shortages; Industry Unites to Eliminate Imported Products Falsely Labeled “Pure”

Domestic Honey May See a Major Production Decline Due to Bee...

“Delicious Whole Burdock Tea, Including the Skin”

Burdock Tea Now Available in Powdered Sticks; Also for Takikomi Rice,...

“Kameda no Kaki no Tane,” marketed in China (Kameda Seika)

Rice Crackers Step Up Their Challenge Overseas, Drawing Attention as Gluten-Free...

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