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“Yakuzen Koujitsu Ginger & Soda” (right) and “Yakuzen Koujitsu Ginger & Apple”

Suntory’s First Yakuzen Brand Beverage – Harnessing the Power of Ingredients...

Soy Milk Production Reaches Record High, Driven by Unadjusted Soy Milk and Protein Intake Trends

Soy Milk Production Reaches Record High, Driven by Unadjusted Soy Milk...

A vivid grape hue when poured into a glass

A Fusion of Craft Beer and Japanese Wine — Mercian and...

From left: Yoshimoto Egawa, Deputy Manager of the Tea Industry Center at the Distribution and Sales Department of JA Hainan; and Tsugito Yokoyama, Vice President of the Katsumada Kaitaku Tea Agricultural Cooperative

Japanese Tea at a Turning Point: Even as Tea Prices Soar,...

Marusan Ai “Hitotsu Ue no Tounyu Soy Milk Beverage Setoka 200 ml” – Made with Ehime-grown Setoka Juice

Marusan Ai “Hitotsu Ue no Tounyu Soy Milk Beverage Setoka 200...

Tanks in the new brewing facility — grape juice is poured in manually from above

Suntory Tomi no Oka Winery Begins Operations at New Brewing Facility...

Beyond orange-flavored 100% juice and yellow carrots

Kagome Launches Orange-Flavored Juice Made from Carrots; New Brand “Beyond” Breaks...

The lemons used are large varieties that take one year to mature.

World’s No. 1 Limoncello Makes Its Japan Debut — ENOMOTO LIQUORS...

“matcha LOVE” bottled-can products

Re-importing the Free Enjoyment of Matcha: Ito En Rebrands Its North...

Yamashiro Bussan Nonbee Chashi ga Kangaeta “Ryokucha High no Tame no Ocha” – Tea That Stands Up to Alcohol

Yamashiro Bussan Nonbee Chashi ga Kangaeta “Ryokucha High no Tame no...

Tetsuya Takahashi at the opening event of the pop-up bar (September 17)

Asahi Beer Launches “Nighttime Carbonated Water” — A New Kind of...

From left, “Unsweetened” and “Caramel” of “Starbucks Coffee Craft”

Starbucks Concentrated Beverage Makes Its Japan Debut; Differentiates Itself with “A...

“YOINED” (front) and “AMA-IRO” (center)

UCC Launches Limited-Edition “YOINED,” a Greatly Evolved Version of Its “Non-Drinkable...

Matcha

Japanese Tea Set for GI Registration: Japan Tea Central Association Applies...

President Daisuke Honjo

Ito En Considering Price Revision for “Oi Ocha” Early Next Year...

Enhances satisfaction when paired with Japanese cuisine

Growing Popularity of “Sake High” — Refreshing Sparkling Sake Mix “Sho...

Creating a pleasantly moderate buzz.

Asahi Shuzo Introduces “Kobare,” a Low-Alcohol 8% Junmai Daiginjo

“Tsujiri” Uji Main Store

“Tsujiri” Uji Main Store Thrives Amid Matcha Boom — 2024 Sales...

Ethiopian coffee ceremony

Key Coffee Supports Coffee Production in Ethiopia, Safeguarding Diverse Genetic Resources...

From left, "Juei no Mukashi (30g)" and the functional food product "Ichiban Tsumi no Oi Ocha 1200"

ITO EN Revises Prices for Matcha and Green Tea, with Matcha...

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